Booking pages

15 sites with a deeply-analysed booking page , across marketing platform, fitness, other, hospitality, professional services, beauty, health. Build a booking page from how the best sites build that page, not a generic skeleton.

Screenshot of Attentive

Attentive

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Marketing Platform

The reference for warm-cream SMS/email marketing brands - Diatype + italic-serif accent, signature yellow CTA, real-people photography hero with italic-serif H1.

Screenshot of Barrys

Barrys

flagship

Fitness

the original HIIT studio brand selling "the best workout in the world", a dark, cinematic Webflow site built on near-black and the Red Room red, condensed athletic display type, a hand-painted script signature, and a booking-first hero that puts "find a studio" above everything.

Screenshot of Core Atelier Pilates

Core Atelier Pilates

niche

Fitness

a warm, editorial pilates-studio site in espresso and cream (#25140C / #F7E7DE) with an Albert Sans plus Minion Pro serif-italic pairing, sun-lit interior photography, Lenis-smoothed scrolling and a giant "core atelier" wordmark closing the page.

Screenshot of Courtney Witt Counseling

Courtney Witt Counseling

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Other

A counsellor's site that makes safety its whole argument - a warm cream-and-teal system, a script wordmark and a serif headline, building to one big full-bleed teal statement: "Here, it's safe to put the armor down."

Screenshot of Dishoom

Dishoom

flagship

Hospitality

a beloved restaurant group whose site is a love letter to its story, warm cream-and-charcoal editorial storytelling in a Cheltenham serif, with menus and "book a table" threaded through the narrative for each venue.

Screenshot of Facet Wealth

Facet Wealth

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Professional Services

a US financial-advisory service that pitches calm confidence with a deep teal-navy palette, a warm full-bleed lifestyle hero, a single Euclid Square sans, and one orange accent, aspirational but trustworthy.

Screenshot of Frenchie Restaurant

Frenchie Restaurant

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Hospitality

a Paris restaurant group telling a family story, a dark moody hero of textured produce stills, a Traulha display serif (roman and italic) over a Gill Sans body, cream type on near-black ink, and a calm row of venue cards that turns six establishments into one elegant front door.

Screenshot of Gymbox

Gymbox

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Fitness

a London boutique gym that shouts, near-black backgrounds, one electric yellow accent, a custom condensed display face set in enormous all-caps ("ANYTHING GOES", "GOT QUESTIONS?"), gritty workout photography and Lenis-smoothed Swiper carousels.

Screenshot of Heyday Skincare

Heyday Skincare

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Beauty

a facial-membership skincare chain that feels friendly and trustworthy, deep navy ink on warm cream, soft powder-blue and butter-yellow accent panels, the Sunset Gothic grotesque, close-up facial photography and lots of proof (press logos, big stats, reviews).

Screenshot of Murdock London

Murdock London

flagship

Beauty

a heritage British barbershop and grooming brand run as a polished Shopify storefront, deep ink-navy on warm off-white, Montserrat throughout, a hand-script accent for warmth, and a calm 0.3s ease-in-out motion language that keeps the commerce furniture quiet.

Screenshot of Noma

Noma

flagship

Hospitality

a three-Michelin-star restaurant that sells itself through photography and a quiet serif, full-bleed seasonal imagery, a lowercase joined wordmark, and almost no chrome, so the food and the place carry the whole page.

Screenshot of One Medical

One Medical

flagship

Health

a primary-care membership clinic whose site makes healthcare feel calm and human, a warm teal-and-peach palette, a GT Super serif display over clean Ginto sans, audience-segmented care paths, and a "book" action that treats getting care as the product.

Screenshot of Tonal

Tonal

flagship

Fitness

a connected-fitness hardware brand selling a wall-mounted smart gym, a clean editorial system in near-black on warm bone, GT America plus a GT Expanded display cut, one electric teal accent, and Tailwind-driven cubic-bezier(0.4,0,0.2,1) transitions that keep a Vue app feeling like a premium product site.

Screenshot of Unoit

Unoit

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Other

An Australian barbershop ("barber, but different") whose hero slices many men's faces into vertical strips behind a hugely letter-spaced UNOIT, saying "everyone belongs here" in one confident image - then lists its services as clean, expandable rows.

Screenshot of Warby Parker

Warby Parker

flagship

Health

a calm, trustworthy retail-optometry site that pairs a near-black ink (#121212) with a confident royal blue (#1050D0), runs a custom grotesque against a custom serif, and lets warm lifestyle photography and a fast 0.2s ease carry the polish.

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