Screenshot of Karo Crafts

Karo Crafts

www.karocrafts.com

NYC creative studio + merch shop - "unification of artwork, fashion, music & video", Helvetica + ultra-blue accent, Nuxt + Prismic stack, 229px hero.

Creative Studio Creative Studio Merch niche

Design tokens

black
white
ultraBlue
lightGrey
display
Helvetica
body
Helvetica
fallback
ui-sans-serif, system-ui

Do / Don't

Reference it for

  • Helvetica + ultra-blue rgb(0, 18, 255) accent classic NYC aesthetic
  • Pure black + pure white + single chromatic accent three-tone palette
  • 11-step decimal-precision fluid scale (13-230px)
  • 229px hero display for confident brand statement
  • Nuxt + Prismic Vue stack with CMS-managed content
  • "Karoverse" sub-brand naming for creative universe content
  • "Store" first in nav - commerce-led creative studio
  • Pill-only radius discipline (50/28/80px pill + 50% circle, no rectangles with small radius)

Do not copy

  • The KARO name + "Karoverse" sub-brand
  • The "unification of artwork, fashion, music & video" positioning
  • The exact ultra-blue #0012ff hue
  • The Facebook Pixel + Google Ads tracking
  • The Prismic dependency unless brand uses Prismic
  • The LightWidget Instagram integration unless required

Signature moves

three-tone NYC modernist system

pure black plus pure white plus a single ultra-blue chromatic accent, set entirely in one Helvetica family with zero motion and zero shadows for a static modernist feel

confident oversize hero + pill-only radius

a 229px hero display anchors the brand statement, and the whole UI uses pill radii only (28/50/80px plus 50% circles) with no small-radius rectangles, across an 11-step decimal-precision fluid scale (13-230px)

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