Location pages
40 sites with a deeply-analysed location page , across other, consumer brand, beauty, fitness, trades, childcare education, real estate, health. Build a location page from how the best sites build that page, not a generic skeleton.
Abby Wilson Therapy
strongOther
A boutique therapist for "anxious, high-achieving women" who reassures by being polished and specific - a warm sand-and-charcoal editorial system, a Calluna serif voice, named specialties and a clearly walked process that says "I understand exactly who you are and how this works".
Aesop
flagshipConsumer Brand
an editorial e-commerce reference where Suisse Intl on warm-cream `#fffef2`, a modular 1.13 type ratio, and full-bleed photography do all the work - no display face, no accent colour, no motion of consequence.
Antara Spa
strongBeauty
a Malaysian day spa that sells calm with one oversized Fraunces wordmark on a sun-warmed photographic hero, an earthy sand-brown-sage palette, and slow GSAP-and-Lenis scroll, the whole page tuned to feel like exhaling.
Barrys
flagshipFitness
the original HIIT studio brand selling "the best workout in the world", a dark, cinematic Webflow site built on near-black and the Red Room red, condensed athletic display type, a hand-painted script signature, and a booking-first hero that puts "find a studio" above everything.
Belyi Ostrov House
flagshipOther
A premium St Petersburg residential development ("Белый Остров" / White Island) that sells aspiration through cinematic craft - a gold-and-navy luxury palette, a full-screen architectural hero, GSAP page-transition wipes and a Three.js/WebGL layer, with calm cream glass cards promising "a place of rest and strength".
Block Renovation
flagshipTrades
a US renovation marketplace that sells trust through warmth, big bold Fakt sans headlines over real renovated-room photography, a calm black-on-bone palette with one warm orange call to action, on a Next.js + Contentful stack with restrained spring-eased motion.
Bright Horizons
strongChildcare Education
a large early-education and childcare provider whose site leads with a warm deep-teal and sunshine-yellow palette over happy children's photography, the rounded Mulish sans throughout, a tabbed audience-routing hero, and a clear, trust-led grid of pathways for parents and employers.
Caliber
strongTrades
a collision and auto-service chain whose site is a clean, trust-first conversion funnel, with "Online Estimate" and "Book an Appointment" front and centre, a confident dark-on-white system, and a single bold accent.
Compass Re
flagshipReal Estate
a tech-brokerage site that fronts a property search engine with one calm photographic hero and a serif headline, using a near-monochrome ink-on-white system, a custom Compass Sans plus Compass Serif pairing, and a prominent buy/rent/sell search bar as the centrepiece.
Corepower Yoga
strongFitness
a yoga studio chain whose site runs entirely on the class timetable, Book / Studio Schedule / On Demand sit at the front of the nav, in a warm sunset-orange-and-cream palette with friendly Poppins, so finding and booking a class is the whole experience.
Cubitts
nicheHealth
a London bespoke-spectacle maker treating its Shopify storefront like a design museum, near-black ink on white, a tiny precise type scale in its own Fold Grotesque, generous 16px-radius media tiles, and a giant "CUBITTS" wordmark laid behind a Greenwich Observatory photograph.
Dishoom
flagshipHospitality
a beloved restaurant group whose site is a love letter to its story, warm cream-and-charcoal editorial storytelling in a Cheltenham serif, with menus and "book a table" threaded through the narrative for each venue.
Dominique Ansel
strongHospitality
a world-famous pastry chef's bakery group on WordPress that leads entirely with product photography, a sage-and-olive neutral palette (#B8BAAB sage, #282D22 deep olive ink), all-caps Proxima Nova labels over a full-bleed image carousel of viennoiserie, and a gentle ease-driven motion that lets the food do the talking.
Edition Roasters
strongOther
A speciality roaster whose homepage is mostly hushed, moody photography of an empty cafe at dawn - serenity sold through atmosphere and almost no copy, with a single deep-plum accent doing all the colour work.
Erewhon
strongRetail
a cult premium grocer that turned organic groceries into a lifestyle brand, a warm off-white canvas, confident Sharp Sans, a category-led shop, and a strong mission-and-community story that justifies the premium.
Fabrique Bakery
strongOther
A Swedish artisan bakery whose home page is a single warm photograph of hands shaping dough, over which three cities (Stockholm, London, New York) sit as a quiet gateway - belonging and craft conveyed before a word of selling.
Fantastic Services
strongTrades
a multi-trade home-services brand whose site is a service-category-and-book funnel, 100+ services sorted into clear categories with an instant booking path, in a clean navy-and-magenta system on Inter.
Frenchie Restaurant
strongHospitality
a Paris restaurant group telling a family story, a dark moody hero of textured produce stills, a Traulha display serif (roman and italic) over a Gill Sans body, cream type on near-black ink, and a calm row of venue cards that turns six establishments into one elegant front door.
Glossier
flagshipBeauty
a beauty-DTC site stripped to near-nothing, black Apercu on white with millpond whitespace, a famous soft-pink campaign hero, and one electric-blue (#0600FF) accent, where the restraint itself is the brand.
Greenwise Organic Lawn Care
strongOther
A Chicago/Milwaukee organic-forward lawn-care company that earns trust through values and locality - lush landscape photography on a warm navy-gold-cream canvas, a Cormorant Garamond serif, a "Why Choose Greenwise" reassurance band, a service-area map with an availability checker, and a sustainability commitment that makes "organic" feel credible rather than greenwashed.
Guidepost Montessori
strongChildcare Education
a warm, parent-facing Montessori network site built in WordPress and Elementor, lowercase Graphik headings each ending in a coloured full-stop, a soft cornflower-blue (#7AA9E1) and coral (#ED4944) palette on slate-blue body text, pill buttons and rounded-bottom image cards, gentle and trustworthy rather than clever.
Gymbox
strongFitness
a London boutique gym that shouts, near-black backgrounds, one electric yellow accent, a custom condensed display face set in enormous all-caps ("ANYTHING GOES", "GOT QUESTIONS?"), gritty workout photography and Lenis-smoothed Swiper carousels.
Hay
strongRetail
a Danish designer-furniture house whose store reads like a quiet gallery, near-black ink on a single light-grey field, Neue Helvetica paired with an ITC New Baskerville serif, almost no UI chrome, and a slow editorial scroll where the products and photography are the only colour.
Heyday Skincare
strongBeauty
a facial-membership skincare chain that feels friendly and trustworthy, deep navy ink on warm cream, soft powder-blue and butter-yellow accent panels, the Sunset Gothic grotesque, close-up facial photography and lots of proof (press logos, big stats, reviews).
Jardan
strongRetail
an Australian designer-furniture and homewares house whose homepage opens on a warm, cinematic golden-hour video of hands working raw timber and a rug being woven, set in a strictly greyscale, whitespace-led editorial system with the Neuzeit Grotesk sans doing nearly all the work and a BN Cicero serif for accents.
Mejuri
flagshipRetail
a flagship fine-jewellery shop that reads like an editorial magazine, full-bleed black hero portrait, an all-caps grotesque headline set against monospace body and warm-grey detail copy, near-zero radii and almost no shadow, with restraint doing all the luxury work.
Murdock London
flagshipBeauty
a heritage British barbershop and grooming brand run as a polished Shopify storefront, deep ink-navy on warm off-white, Montserrat throughout, a hand-script accent for warmth, and a calm 0.3s ease-in-out motion language that keeps the commerce furniture quiet.
One Medical
flagshipHealth
a primary-care membership clinic whose site makes healthcare feel calm and human, a warm teal-and-peach palette, a GT Super serif display over clean Ginto sans, audience-segmented care paths, and a "book" action that treats getting care as the product.
Pacaso
flagshipReal Estate
a proptech site that sells second-home co-ownership as an aspirational lifestyle, leading with a full-bleed cinematic landscape, a freight-display serif headline with one italic word, and a calm ink-on-cream palette warmed by a single sage green.
Quip
strongHealth
an oral-care brand that makes dental health feel friendly and modern rather than clinical, a clean mint-and-teal system, Poppins, soft pill shapes, with a shop, a store locator and a "find a professional" dentist network.
Re Bath
strongOther
A national bathroom-remodelling franchise that takes the dread out of a renovation - "Beautiful Bathrooms Made Easy", a coast-to-coast trust band, a "Find Your Local Re-Bath" map, a clear named process, a celebrity designer collab and a free-consultation form, all in a calm maroon-and-serif system that makes a daunting project feel handled.
Scout Motors
flagshipConsumer Brand
a brand-revival flagship built in Astro v5 with Lenis + Locomotive + Swiper + Splitting, three bespoke Scout Sans cuts (regular / medium / wide-medium) + IBM Plex Mono, signature orange `#ff5432`, and the most cinematic photography in the library - golden-hour Terra/Traveler EV trucks at 624 image requests.
Sightglass Coffee
flagshipOther
A speciality-coffee shop that opens on a warm sunrise gradient and a hand holding the bag, then earns belonging through quiet ritual ("Coffee Served Daily", a 4.9/5 wall of reviews) rather than hard selling.
Sila Home Services
nicheTrades
a large regional HVAC, heating, plumbing and electrical contractor presenting itself with corporate-blue confidence, an interactive territory map as the hero, an all-caps Brandon Grotesque voice and an orange "book now" spark against deep navy fields.
Sweetgreen
strongHospitality
a fast-casual salad chain whose site is a confident, appetite-led order funnel, a bold cream/green/acid-lime brand with big custom-sans headlines, full-bleed food photography, and an "Order" path that is never more than a tap away.
The Modern House
flagshipReal Estate
a design-led estate agency that presents homes like an art magazine, a black-on-warm-paper system with a custom serif-and-sans pairing, tracked uppercase labels, sharp un-rounded corners and slow 0.9s cross-fades that make property browsing feel curated and unhurried.
Toll Brothers
flagshipOther
America's luxury homebuilder selling aspiration at scale - a Domaine serif over Gotham, a "Your New Home Starts Here" community-search configurator, Designer Appointed Collections, and an Apple Maps community finder, all in a restrained navy-and-tan system that makes a production builder feel bespoke and desirable.
Tonal
flagshipFitness
a connected-fitness hardware brand selling a wall-mounted smart gym, a clean editorial system in near-black on warm bone, GT America plus a GT Expanded display cut, one electric teal accent, and Tailwind-driven cubic-bezier(0.4,0,0.2,1) transitions that keep a Vue app feeling like a premium product site.
Unoit
strongOther
An Australian barbershop ("barber, but different") whose hero slices many men's faces into vertical strips behind a hugely letter-spaced UNOIT, saying "everyone belongs here" in one confident image - then lists its services as clean, expandable rows.
Vrai
strongRetail
a lab-grown fine-jewellery house whose homepage is a near-empty white gallery, a single yellow-gold solitaire ring floating in bright caustic light above a quiet centred serif headline, set in a black-on-white system with metal-named gradient tokens (white-gold, yellow-gold, rose-gold, platinum) and slow, refined cubic-bezier transitions.